This City Is Raising Its Benches To Bring Awareness to Sea Level Rise

TV 2 Denmark

Danish broadcasting company TV 2 Denmark launched the campaign ‘Our Earth - our responsibility,’ to show what city benches might look like in the face of the climate crisis and rising sea levels.

TV 2 Denmark

10 benches in Copenhagen have been raised by 1 meter (3.28 feet) and set up in prominent areas of the city. A copper plate on each bench reads:

“Flooding will become part of our everyday life
unless we start doing something about our climate.
According to the latest UN Climate Report sea-levels are expected
to rise with up to 1 meter before 2100 if the global warming continues.”


 

TV 2 Denmark

Jacob Weinreich, marketing director at TV 2 said in a press release, “Many Danes feel lost in the climate debate with the many figures, reports, forecasts and data. As a public service media, it is our responsibility to convey info in a way, that everybody understands. But how do you grab the Danes’ attention in a simple way and make them realize the realities – although the subject is climate? Our point of departure is the famous and iconic Copenhagen city bench that has been a fixed inventory all over Denmark since 1888.”


TV 2 Denmark