Thanksgiving Holiday Shopping Just Broke Records
Americans spent $11.6 billion online over the course of Thanksgiving and Black Friday, which is the highest number of online sales for the holiday ever.
Consumers were shopping on their smartphones this Black Friday, with a record-breaking number of online sales launching the holiday shopping season into full swing.
According to Adobe Analytics’ annual shopping report, Americans spent $11.6 billion online over the course of Thanksgiving and Black Friday, which is the highest number of online sales for the holiday ever.
Black Friday saw $7.4 billion of online sales, while Thanksgiving Day had $4.2 billion. They predict the entire holiday shopping season will surpass $140 billion of online sales — up 14% from last year.
The 2019 holiday season began later this year, shortening the shopping season by six days compared to 2018. Because of this, Adobe says consumers really packed in their shopping. Advertising for sales was also pushed earlier and more aggressively because of the short season.
Adobe says people have become more acclimated to making purchases on their phones, but larger purchases like electronics, furniture, and appliances were mostly saved for desktops.
Cyber Monday is predicted to have $9.4 billion of sales for 2019, up 18.9% from last year. The most popular items being bought throughout the weekend are Frozen 2 products, L.O.L. Surprise Dolls, Madden 2020, NBA 2K20, and Fire TV.
Brick and mortar sales were also up by 4.2% this year, with more and more people utilizing the option to order online and pick-up at the store, avoiding the long lines.