Empowerment

A Girl Asked Toy Companies To Make Green Army Women, And One Actually Did

Vivian Lord asked toymakers why the iconic toy soldiers weren’t available as women — and BMC Toys made the nonexistent figurines a reality.

BMC PLASTIC ARMY WOMEN | bmctoys.com
BMC PLASTIC ARMY WOMEN | bmctoys.com

The iconic Green Army Men figurines will now be available in another version as women, thanks to a request from a 7-year-old girl in Little Rock, Arkansas. 

When Vivian Lord, then 6, won a set of plastic green Army men from an arcade, she questioned why none of the figurines were women. She then sent a letter in 2019 to several toymakers asking them to make the iconic toy figurines available in her gender. 

"Why do you not make girl army men[?],” she asked in the letter. “My friend’s mom is in the Army to[o] so why don’t you make them to[o]?”

Vivian’s letter ended up getting a response. Jeff Imel, the president of BMC Toys in Scranton, Pennsylvania, started a crowdfunding effort to make the figurines a reality.

The toys debuted at the Chicago Toy Soldier Show in September 2019, and Imel wrote at the time that he hoped to expand the available poses. The toys were already drumming up plenty of interest, he added. 

According to a report by Good Morning America (GMA), the figurines were supposed to be available for purchase by the holiday season of 2020, but BMC Toys had to push the launch back to January because of shipping and manufacturing delays caused by the coronavirus. The toys they are now available for pre-order, and Vivian is reportedly elated that women figurines are now a reality. 

"She is very happy and thankful that her dream for toy equality came true," Vivian’s mother Brittany Lord told GMA

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