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A Kylie Jenner Thirst Trap Helped Boost A Voting Registration Tool By 1500%

The businesswoman and reality star encouraged her 196 million followers on Instagram to register to vote, and it looks like they listened.

Kylie Jenner poses for an Instagram photo with a caption that encourages her followers to visit Vote.org — a nonprofit dedicated to providing young people with voting resources. | Instagram/ Kylie Jenner & Facebook/ Vote.org
Kylie Jenner poses for an Instagram photo with a caption that encourages her followers to visit Vote.org — a nonprofit dedicated to providing young people with voting resources. | Instagram/ Kylie Jenner & Facebook/ Vote.org

Kylie Jenner made a massive impact on a voting resources nonprofit — all by posting a bikini picture on Instagram. 

The 23-year-old businesswoman and social media connoisseur on Monday posted a photo of herself for 196 million Instagram followers with the caption, “but are you registered to vote? click the link in my bio.. let’s make a plan to vote together.”

The link directed followers to Vote.org, a nonprofit that aims to give young people resources to register to vote, vote by mail, find a polling place, and take other civic actions. 

A spokesperson for the organization confirmed to NowThis on Wednesday that more than 48,000 people used the website’s voter verification tool through Instagram on Monday after Jenner posted her photo. More than 319,000 users visited the website on Monday in total. 

For comparison, nearly 2,900 people used the registration tool via Instagram the day before, amounting to a more than 1500% increase of use through Instagram and an 80% increase in total.

“After Kylie Jenner's Instagram post, the surge in interactions with Vote.org's registration verification tool speaks to an energy among young Americans who want to make sure their voices are heard this election,” CEO Andrea Hailey told NowThis in a statement. “By making voting easier, and in turn, getting more people to vote, we create a stronger, more representative democracy.”

Vote.org continued in its statement that the organization provides resources to “lower barriers to political engagement” and to “simplify” the voting process for young voters. The organization said it has helped more than 4.5 million register to vote and has verified the registration status of millions of others since it was founded in 2008.