NOWTHIS BY THE NUMBERS

NowThis reaches audiences that impact culture at scale:

89m+

Followers

80%

Of all TikTok users every month

74%

Penetration among GenZ and Millennial audiences

8.8x

The amount our audience is more likely to trust NowThis over influencers

NowThis is the home of popular digital original series

case studies

Nowthis x spotify

CLIENT GOAL: CONNECT SPOTIFY TO GEN Z’S WORLD

NowThis and Spotify partnered together to drive awareness of Spotify’s event while creating meaningful connections with Gen Z in highly engaging spaces both IRL and URL.

SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT
  • Spotify’s event was showcased in our hit original series, Playing Hooky, in order to provide a seamless integration within a recognizable and entertaining content for audiences.

RESULTS

  • We disrupted the feed with exceeding benchmarks against previous branded content.
  • Achieved diversification of views across all social platforms
CAMPAIGN HIGHLIGHTS
66%
HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS

1.1M+

TOTAL VIEWS FOR THE PROGRAM

44%

VIEWS ON SNAPCHAT

36%

VIEWS ON META

13%

VIEWS ON TIKTOK

Nowthis x schutz

CLIENT GOAL: DEFINE SCHUTZ AS THE GO-TO BRAND FOR PERSONAL STYLE

Schutz and NowThis partnered to engage Gen Z and Millennial audiences by positioning Schutz as the go-to brand for elevating one’s style. NowThis highlighted Schutz’s NYC roots and trendy designs to as we defined them as ultimate destination to purchase perfect shoes for the holiday season.

SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT

  • Schutz was featured in our hit original series, Playing Hooky and Turnstyle, in order to provide a seamless integration within a recognizable and entertaining content reaching a diverse range of audiences.

RESULTS

  • We broke through the feed, surpassing benchmarks set by previous branded content.
  • Delivered diverse viewership across social platforms, with Meta channels leading the way in performance. 
CAMPAIGN HIGHLIGHTS

35%

HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS

47%

HIGHER ENGAGEMENT RATE ACROSS PLAYING HOOKY THAN NOWTHISS SOCIAL BENCHMARKS

2.1+M
TOTAL VIEWS FOR THE PROGRAM

74%

VIEWS ON META

13%

VIEWS ON TIKTOK

13%

VIEWS ON SNAPCHAT

Nowthis x spotify

CLIENT GOAL: CONNECT SPOTIFY TO GEN Z’S WORLD

NowThis and Spotify partnered together to drive awareness of Spotify’s event while creating meaningful connections with Gen Z in highly engaging spaces both IRL and URL.

SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT
  • Spotify’s event was showcased in our hit original series, Playing Hooky, in order to provide a seamless integration within a recognizable and entertaining content for audiences.

RESULTS

  • We disrupted the feed with exceeding benchmarks against previous branded content.
  • Achieved diversification of views across all social platforms
CAMPAIGN HIGHLIGHTS
66%
HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS
1.1M+
44%
VIEWS ON SNAPCHAT
36%
VIEWS ON META
19%
VIEWS ON TIKTOK
TOTAL VIEWS FOR THE PROGRAM

Nowthis x schutz

CLIENT GOAL: DEFINE SCHUTZ AS THE GO-TO BRAND FOR PERSONAL STYLE

Schutz and NowThis partnered to engage Gen Z and Millennial audiences by positioning Schutz as the go-to brand for elevating one’s style. NowThis highlighted Schutz’s NYC roots and trendy designs to as we defined them as ultimate destination to purchase perfect shoes for the holiday season. 

SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT

  • Schutz was featured in our hit original series, Playing Hooky and Turnstyle, in order to provide a seamless integration within a recognizable and entertaining content reaching a diverse range of audiences.

RESULTS

  • We broke through the feed, surpassing benchmarks set by previous branded content.
  • Delivered diverse viewership across social platforms, with Meta channels leading the way in performance
CAMPAIGN HIGHLIGHTS

35%

HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS

47%

HIGHER ENGAGEMENT RATE THAN NOWTHIS SOCIAL BENCHMARKS

74%

VIEWS ON META

13%

VIEWS ON TIKTOK

13%

VIEWS ON SNAPCHAT

2.1M+

TOTAL VIEWS FOR THE PROGRAM

Advertising Partners

Unilever
ATT
Starbucks_Corporation_Logo_2011.svg
FX
Allstate
Dell_logo
Unilever

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