Hygiene Brand Always Removes Female Symbol from Packaging

In an effort to be more inclusive to transgender and non-binary people who use menstrual products, the brand will remove the female Venus symbol.

The sanitary brand Always announced they’ll be removing the female Venus symbol from all packaging to be more inclusive to customers who do not identify as women.

Always changed the logo to be inclusive of transgender men and non-binary people who also get their periods and use menstrual products. The symbol has been part of the company’s logo for more than 30 years.

"For over 35 years Always has championed girls and women, and we will continue to do so. We're also committed to diversity & inclusion and are on a continual journey to understand the needs of all of our consumers,” Procter & Gamble, which owns Always, said in a statement on Tuesday.

Some pointed out that seeing the female symbol on menstrual products can invoke gender dysphoria, and that removing it from the box can have a significant impact on people who do not identify as women. 

While allies and members of the LGBTQ community are in support of the change, there was transphobic criticism from people accusing the company of “erasing women.” A common misconception is that trans and gender non-conforming people do not get their periods. 

Transgender activists and allies have pushed for many major brands to be accepting of gender identity, inclusive to all spectrums of gender, preferred pronouns, and chosen names. Companies that have made changes include Lyft and Mastercard. 

P&G says the redesign will start in December and will be distributed worldwide in February 2020.