Keke Palmer Announces KeyTV, a Digital Network for Content Creators
"Where our stories matter and where we are represented as the keys to the culture."
Keke Palmer is launching a digital network called KeyTV with the hopes of spotlighting a "new generation of creators."
The 29-year-old actor shared the first promo video for her new platform on social media. In the clip, Palmer discusses her career as an actor, singer, writer, and director, and says she hopes KeyTV will become a place "where our stories matter and where we are represented as the keys to the culture."
In another promo video, Palmer indicates that the platform will not just focus on on-screen talent, but also provide opportunities to elevate creatives in integral behind-the-scenes roles like key grips, boom operators, production designers, and sound mixers.
"It seems not just important, but imperative for Black creators to think about the ways in which they can share their creative aims and means," Samantha Sheppard, an associate cinema and media studies professor at Cornell University, told NBC News. "So by creating your own platform, you begin to show people that you can still create content at a scale that matters to you and get your work out there."