Empowerment

New Diverse Barbies Include Dolls With Vitiligo

Mattel announced the new Barbie Fashionistas line which includes more than 170 dolls with a wide range of body types, skin tones and hairstyles.

barbie.mattel.com

Mattel, the maker of Barbie, has released new, more diverse dolls, including ones with vitiligo.  
 
On Tuesday, the company announced the new Barbie Fashionistas line, which includes more than 170 dolls with a wide range of body types, skin tones, and hairstyles, “designed to reflect the world girls see today." It also features a doll with no hair, which is meant to reflect modern hair trends and empower girls experiencing hair loss.
 
"For 2020, Barbie is continuing the journey to represent global diversity and inclusivity in the fashion doll aisle by showcasing multi-dimensional view of beauty and fashion," a Mattel spokesperson told CBS News.
 
Though Mattel has been criticized in the past for Barbie’s features that fail to reflect real women, the company has been introducing more diverse dolls over the years. A 2016 Time cover introduced new Barbie doll models available for the first time in additional body shapes: tall, petite and curvy. In 2017, Mattel debuted the first Barbie to wear a hijab. Last year, it revealed a new line of gender-neutral dolls and collaborated with disability activist Jordan Reeves to launch a line of dolls with prosthetics.

The debut of the new Barbies comes shortly after Freshman Representative Ayanna Pressley shared her personal journey with hair loss from Alopecia with The Root.

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