NYC Releases Eerie Nuclear Bomb Threat PSA

Released Monday, the 1.5-minute-long video features computer-generated images of a post-apocalyptic New York and a cheerful host who breaks down the steps needed to stay safe during a hypothetical nuclear attack.

Photo Credit: NYC Emergency Management put out a nuclear preparedness PSA.
Photo Credit: NYC Emergency Management put out a nuclear preparedness PSA.

Confusion has grown among New Yorkers from every borough—and social media users across the U.S.— in the days since NYC Emergency Management put out a nuclear preparedness PSA.

Released Monday, the 1.5-minute-long video features computer-generated images of a post-apocalyptic New York and a cheerful host who breaks down the steps needed to stay safe during a hypothetical nuclear attack.


 

The steps start with, “Get inside," encouraging people to get into a building quickly and move away from the windows. Then, the host suggests, "Stay inside," explaining that folks should close all doors and windows, go to the basement or middle of the building, and get clean immediately if they were outside after the blast. Finally, the host says, "Stay tuned," meaning keep tabs on the news and city alerts.

After the PSA went viral, social media users responded with a mixture of confusion, fear, and, of course, humor:


 

Despite blowback online, NYC Mayor Eric Adams stood by the PSA, calling it “a great idea.”

“I’m a big believer in better safe than sorry … We're going to always be proactive, not panic, but we're going to be prepared," Adams said Tuesday during an unrelated news conference.