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This Dating App Added a Climate Change Filter for Dating Profiles

OkCupid gives users the option to add their stance on political topics like gun control and marriage equality.

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OkCupid is getting political, and its app users can now filter out people who don’t believe in climate change. 

The online dating company rolled out a new batch of questions for users to answer and one of them is about their feelings on the climate crisis. OkCupid said words like “global warming,” “climate change,” and “recycle” have increased by 240% in users’ profiles, which inspired the algorithm-based dating site to add the question. Daters are more likely to be matched with others who have a similar stance.

According to Digital Trends, more than 4 million users have included the climate change question on their profile, with OkCupid noting that younger users are more “concerned about climate change.”

The company has gotten more attention since rolling out its hard-to-miss ad campaign on New York City subways that feature taglines such as “It’s ok to not date a man who won’t vote for a woman,” and “It’s ok to choose to only date someone who’s pro-choice.”  

The ads have garnered dozens of reactions on social media—both positive and negative. 
 

The company even sparked a reaction from Fox News and responded on Twitter.

Of the 4,500 optional questions in an OkCupid profile, users can respond to political topics such as marriage equality, gun control, and voting, as well as regional issues like Brexit. 
 

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