You Have To See This State’s Gripping Coronavirus PSA
“Don’t accidentally kill someone.”
In a bleak 30-second video, a government-led public health campaign in Oregon lays out the stark facts of the coronavirus pandemic, while making a blanket advisory for residents to stay home: “Don’t accidentally kill someone.”
The public service announcement is part of a wider campaign called “Stay Home, Save Lives,” as confirmed coronavirus cases in the U.S. skyrocket, with hot spots in the Pacific Northwest, New York State, and Louisiana. The PSA came just before President Trump extended social distancing guidelines nationwide until at least the end of April, citing estimates that at as many as 200,000 Americans could die during the outbreak.
Gov. Kate Brown announced Oregon’s awareness campaign on Saturday. According to the video, 1.4% of Oregonians could die — and the video parses that statistic out: “An average person knows 600 people, which means 5 people you know could lose their lives.”
We are facing an unprecedented crisis — and the single most important thing each of us can do to protect our community right now is stay home.— Governor Kate Brown (@OregonGovBrown) March 28, 2020
I want to thank @WiedenKennedy for providing their services to the state during this important time. https://t.co/LpLvxqiq43
The video was produced in partnership with an ad agency in Portland, the Oregon Health Authority, and other public health partners.
The campaign has included other videos, including a piece that highlights the essential workers on the front lines of the COVID-19 crisis. Campaign materials are expected to appear across television, radio, and social media.
As of Monday, more than 143,500 coronavirus cases have been confirmed in the U.S., according to the Johns Hopkins University tracker, with more than 2,500 deaths, according to the New York Times database.