Seth Rogen’s Weed Company Is Officially Coming To U.S.
Houseplant, co-founded by Rogen and collaborator Evan Goldberg, is officially coming to the U.S. after first launching in Canada.
Famous stoner, actor, and filmmaker Seth Rogen has finally brought his weed company to the U.S.
The “Pineapple Express” actor announced Monday that his company Houseplant is coming to California next week. Rogen co-founded Houseplant, which launched in his native Canada, with his writing partner and collaborator Evan Goldberg in 2019, according to Fast Company. The Canadian company sells gels, flowers, pre-rolled joints, and cannabis-infused drinks.
“If you know anything about me at all, I’m gonna assume it’s that I really love weed,” Rogen said in a video Monday. “But what you probably don’t know about me is that I’ve been working on my own weed company for the last 10 years, and we are finally ready to launch in America.”
Rogen said he “hand-picked” the “best strains of weed” to be sold at Houseplant. He also added that the company will be selling home goods for people who smoke weed including a table lighter, ash trays, and ceramics.
“By that, I mean hand-smoked by me,” Rogen continued. “It’s just the weed that I love, that I want to be smoking.”
The news of Rogen’s company coming to California — where recreational cannabis is legal — sparked such an interest among weed-lovers that the newly launched website crashed on Monday. In a response to one Twitter user who complained the site was down, Rogen replied: “Haha we had about a billion times more traffic then expected.”
By Tuesday, Rogen tweeted that the website was back up, along with a video of Houseplant’s “Pancake Ice,” which is a strain containing 33% sativa according to Rogen.
Rogen told Fast Company that in the past, there hasn’t been “enough attention to detail on things for people who smoke weed” — unlike with alcohol products. He said he plans to make Houseplant’s products “as beautiful and accessible as possible.”
“It bucks a lot of stereotypes about people who smoke weed,” Rogen continued. “It’s saying that people who smoke weed can be very detail-oriented, can work hard, can manifest their goals into objects, and it’s acknowledging that people who love weed also like nice things and aren’t just lazy slobs.”
On Houseplant’s Canadian website, the company writes that it works closely with several Canadian and U.S.-based organizations that are working to “eradicate anti-cannabis policies at the local, state and federal levels.” The criminalization of weed has disproportionately affected people of color over the years, and several organizations and activists have called for those incarcerated over weed-related offenses to be released as more states legalize cannabis.
“We know the privilege we have as a company founded by two affluent white men who openly enjoy cannabis without fear of major legal or social ramifications,” the website reads. “We want to leverage this position to inform people about the devastating history of the War on Drugs and rally support to end senseless, racist cannabis laws that, despite progress, still exist today.