The Powerful Message Behind “Encanto” Continues to Resound on TikTok

Many Brown Tik-Tokers across social media see themselves and the struggles of their families reflected on screen for the first time in the Disney film.

Credit: Getty Images
Credit: Getty Images

“Encanto,” Disney’s 60th animated feature film with an acclaimed musical score featuring the work of “Hamilton” creator Lin-Manuel Miranda, has been making waves on TikTok for its diverse representation of Latinx characters on screen and its portrayal of intergenerational trauma.

The film, which follows the Madrigal family in Colombia, is told through the eyes of Mirabel, who is the only member of her family who was not gifted with magical powers. However, beneath the film’s A-plot lies a deeper narrative that many TikTokers have caught onto.

Shortly after the film’s release, TikTok users across the globe spoke up about how the film impacted them. Many users claim the film captures the fear and guilt associated with generational trauma.

“This song is more than just me looking like her, it tells my story,” user maribelspiritualjourney said in a TikTok which has now reached 27.8 million views.

Separately, images of a 2-year-old boy named Kenzo reacting to his striking resemblance to “Encanto” character Antonio spread like rapid fire across social media. Many users on the platform even began cosplaying as different characters from the film, highlighting the importance of representing Latinx identity as a spectrum of light and dark skin tones, straight hair and Afros, and a variety of facial features.

Following its November 24 release, the film has already become a box-office hit, grossing an estimated $42.9M.