This Group Is Selling Trump Tweets As NFTs And Donating Profits To “Charities He Hates”
Drumpfs was started by a group of college students who saw an opportunity to give back by selling some of Trump’s most infamous tweets as digital collectibles.
A group of college students are selling thousands of former President Donald Trump’s most infamous tweets and donating 100% of the profits to “charities he hates.”
Theodore Horn, 20, co-founded the website Drumpfs in late April with Jackie Ni and Jason Yu as part of a company called Strategic Meme Group (SMG), which he described to NowThis as a “Gen Z art and political technology studio trying to shift the political culture of America through our work.” The name Drumpf is a nod to a segment on “Last Week Tonight” in 2016 where host John Oliver pointed out that Trump’s ancestral name is Drumpf.
Horn said SMG collected roughly 46,000 of the 45th president’s tweets and is selling them as non-fungible tokens, or NFTs — which are digital collectibles that can be bought,sold, and traded in the blockchain. Since launching, SMG has raised more than $6,000 for charitable organizations including the NAACP and the Southern Poverty Law Center.
“I’d say we’ve got 99% of them,” Horn said of the inventory. “Most of his political tweets are all there.”
Out of the thousands of wide-ranging Trump tweets to choose from, the group categorized 100 as “infamous tweets” that come at a higher price. The other categories include “flagged” and “deleted” tweets.
“[The infamous tweets are] a combo of ones we thought were funny and ones like the birth certificate tweets,” Horn added, referring to Trump’s past racist, debunked claims that former President Barack Obama was not an American citizen.
Other infamous tweets include Trump’s 2012 tweet: “Everyone knows I am right that Robert Pattinson should dump Kristen Stewart. In a couple of years, he will thank me. Be smart, Robert.”
Horn said SMG was looking for another political technology project after the group started MemePAC in 2020 — a youth-focused political action committee that used TikTok and other social media platforms to post anti-Trump content during the 2020 election.
SMG was inspired to start Drumpfs after Twitter CEO Jack Dorsey sold his first tweet as an NFT for more than $2.9 million in March. Horn said their team thought Trump was the “perfect person” to be the center of their charitable NFT idea, especially since the former president was banned from Twitter — a platform he used religiously throughout and before his one term in office.
“Love him or hate him, his tweets are really well-known,” Horn said. “Some of the tweets are so ridiculous, I can't believe we elected him.”
Horn said his team was able to access the Trump tweets through organizations that “had the foresight” to download and archive his tweets before he was banned. And because NFTs are relatively new, limited regulation exists to bar SMG from selling them.
With each sale, SMG strategically donates to charities based on the tweet. For example, when the group sells a Trump tweet that uses the phrases “Kung Flu” or “China Virus,” it donates the profit to the Asian American Mental Health Collective. For sales of any Trump tweets about democracy or the 2020 election, SMG will donate to the American Civil Liberties Union.
“We kind of need to remind people that these Trump tweets — a lot of them are really bad,” Horn said. “And we thought, why don’t we try to make some money off of his tweets and donate all the funds to charities so that the people that were hurt by these tweets can benefit.”