Burger King is launching not-so-happy meals to bring attention to mental health.
Burger King is partnering with nonprofit Mental Health America and introducing “Real Meals,” to make a statement that not everyone is happy all the time.
Real Meals come in five different box varieties: the “Pissed Meal.” “Blue Meal,” “Salty Meal,” “YAAAS Meal,” and “DGAF Meal.”
“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,’” they stated in a press release. “With the pervasive nature on social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates yourself and feeling however you want to feel.
Each Real Meal is a Whopper combo chosen by the guest. So far they are only available in select cities. Burger King released an ad on May 1, 2019 as part of the campaign.
This isn’t the first time Burger King has tackled a series social issue. In 2017, the fast food chain partnered with NoBully.org and created a video campaign called “Bullying Junior.” The video showed a high school junior being bullied by friends and then a “Whopper Jr.” being bullied by an actor disguised as a Burger King employee.