Kellogg’s is turning its corn flake rejects into beer. The hoppy IPA is made with more than 130 pounds of ugly corn flakes that don’t make it into your cereal box.
Kellogg’s has strict quality control for its corn flakes and some fail the test for being too big, too small, or overcooked.
Usually the corn flakes deemed “too ugly” are turned into animal feed, but now Kellogg’s UK is teaming up with a brewery to make corn flakes beer. It’s called Throw Away IPA and is being brewed by Seven Bro7hers in Salford, Manchester. The brewery uses the corn flakes to replace some of the wheat grain in its beer mix, which is said to sweeten the taste of the beer.
The brew is the golden color of corn flakes and has 5% ABV. It’s only available for a limited time and a donation will also be made for FareSahre with every purchase. FareShare is a charity aimed at fighting hunger and food waste.
This isn’t the first time Seven Bro7hers has made corn flakes beer. In the past, they’ve teamed up with BrewDog to create a corn flakes milkshake IPA, a beer made with corn flakes, lactose, and Vermont yeast.
Kellogg’s heard about the beer and reached out to Seven Bro7hers to make a more sustainable version of the beer.