Dan Schorr was given 12 weeks to live, so he decided to create an ice cream empire.
“I went through cancer, went through 7 rounds of chemotherapy and had tuna sandwiches and saltines — if I could’ve had a pint of ice cream. But we do it in our way, we call it cream-o-therapy,” he explained.
Schorr was just starting an ice cream business when he was diagnosed with an aggressive for of lymphoma. Despite living an incredibly healthy lifestyle, he pushed doctors to test him further than they were — which lead to his bleak prognosis.
Despite this, he kept working on his business, and his perseverance lead to a successful treatment — which all culminated in the creation of Vice Cream. The sweet brand is all about indulging in life, because you only live once. Their zany flavors include “Breakfast in Bed,” with maple pecan, sticky buns, and cream cheese, and “Toffee Wife,” which has peanut butter, toffee bars and cookie dough.
In just 20 months, Vice Cream went from being in 20 stores to 4,000 across the United States. And, through all their success, Vice Cream continues to give back with its “Nice Vice” program, which supports cancer patients, families, hospital staff, and organizations.