Veganism in the U.S. has increased by 600% in the past three years alone. Six percent of Americans identified as vegans in 2017, compared to only one percent in 2014. Non-diary milk sales have also increased by 61% since 2012, which is causing traditional cow milk sales to decrease. According to data released by GrubHub, people chose vegan food 195% more in the first half of 2017 than the year before.
The trend is spreading globally too, people identifying as vegans increased 350% in the UK, compared to a decade ago. Vegetarianism rose by 400% in the last 10 years in Portugal. In HongKong, 22% of people are practicing a plant-based diet. In China, even the government is getting on the vegan train, by encouraging people to cut their meat consumption in half. Researchers think China’s vegan market will grow more than 17% by 2020. Based on these numbers, it’s clear that more and more people are shifting toward plant-based diets.