Instagram will restrict posts on “laxative” diet products, as well as posts promoting cosmetic surgery, and ads targeting minors for diet products with price tags.
“We want Instagram to be a positive place for everyone that sues it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media,” Instagram Public Policy Manager Emma Collins said in a statement.
Instagram and Facebook launched the content ban policy after Jameela Jamil criticized influences for peddling diet/detox products that make miraculous claims. Jamil later pressured Instagram to put policies in place, stating, “This is a mass effort, this is an extraordinary win that is going to make a big difference. Influencers have to be more responsible.”
The policy is intended to limit posts of diet teas, shakes, and lollipops promoted by influencers and celebs. Many products have been called “laxatives,” with some containing senna, a strong digestive herb.
“They got Cardi B on the laxative nonsense ‘detox’ tea,” Jamil said. “GOD I hope all these celebrities all shit their pants in public, the way the poor women who buy this nonsense upon their recommendation do. Not that they actually take this shit. They just flog it because they need MORE MONEY.”
Jamil founded the I Weigh movement, which combats misleading diet trends and advocates body positivity.