Tumblr will no longer allow porn on its platform.
The microblogging platform announced in a blog post on December 3 that photos, videos, and GIFs that show explicit sexual content and “real-life human genitals or female-presenting nipples” will not be permissible on the platform starting December 17.
“As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets,” the platform stated.
However, it said that certain exceptions will be allowed, stating “examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery.”
Additionally, written content, like erotica, and nudity related to political speech and art will still be allowed on the platform.
The announcement of the ban comes after the Tumblr app was removed from the app store on November 16, because media of child pornography slipped through the website’s content filter.
Tumblr says it will use both algorithms and human moderators to enact its new policy.
People on Twitter spoke out against the ban, saying it could be particularly harmful to artists and sex workers.