Ashley Graham is promoting body positivity in a big way by using untouched paparazzi pictures for her new swimsuit campaign.
Swimwear company Swimsuits For All teamed up with the model to release a new collection of size-inclusive swimsuits — and the campaign shots are au naturel without any retouching.
“Of course, it’s daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it’s changing people’s lives,” she explained to InStyle.
Graham has always been an advocate for body positivity, saying she’s “not ashamed of a few lumps” and other women shouldn’t be either.
In an interview with Glamour she stated, “Be your own woman. Be your own kind of model. And remember that the women around you are women you can lift up.”
The new line will feature 9 swimsuits with 1920s-inspired looks, and includes suits in sizes 4 to 22.
“It’s so important as women that we feel comfortable in our swimwear,” Swimsuits For All explained in a statement. “After all, we want a women’s swimsuit that will make us look good and feel even better.”