The Super Bowl is known for its varying ads, ranging from inspirational to comical. But there were plenty of commercials this year that had a feminist slant.
The Winter Olympics ad featured gold medal skier Lindsey Vonn and chronicled her journey to eventual Olympic success.
Coca-cola’s inclusive ad used the “them” pronoun, stating “There’s a Coke for he, and she, and her, and me, and them.”
T-Mobile promoted equal pay while panning around to a bunch adorable babies and stating, “You’ll love who you want, you’ll demand fair and equal pay, you will not allow where you come from to dictate where you’re going.”
Toyota counted all of the times Lauren Woolstencroft, a skier who has won eight Paralympic gold medals, beat the odds.
The NFL’s “Dirty Dancing” remake featured two burly football players shattering masculine stereotypes, while recreating the movie’s classic finale.
People are also digging Tide’s commercials, featuring David Harbour:
@NARAL tweeted, “#MediaWe Like: This year’s #tide ad, proving that you can do an ad for laundry detergent with 0 stereotypes about women doing laundry.”
While no ads mentioned #MeToo or TimesUp, at least the femme-friendly ads pushed for progress more so than they have done in the past.