Three women wore a touch-detecting “smart dress” to a party, and recorded being groped a combined 157 times.
Researchers created a dress embedded with touch sensor technology to show how often a woman is touched without her consent. Three women then wore the “Dress for Respect” to a nightclub in Brazil where 86% of women in the country say they’ve experienced harassment. Over the course of the night, the women were groped nearly 40 times per hour.
Researchers showed the data and the footage to men who were shocked by the results.
The experiment was conducted by ad agency Ogilvy and Schweppes to raise awareness about the severity and prevalence of sexual harassment in Brazil and around the world.
The dress is not currently for sale, but researchers hope the study shocks the public as much as the men involved.