VOTE 20

Taylor Swift's Political Instagram Potentially Causes Spike In U.S. Voter Registration

100,000+ people registered to vote after Taylor Swift talked politics.

Vote.org reported a major spike in voter registration after Taylor Swift broke her silence on her political views and urged people to vote.
Swift said she’s voting in the state of Tennessee and endorsed Democrats Phil Bredesen for Senate and Jim Cooper for the House of Representatives.

“I always have and always will cast my vote based on which candidate will protect and fight for the human rights I believes we all deserve in this country…” she stated on Instagram.

Swift supported LGBTQ+ rights and racial justice in her message and took a strong stance against Tennessee congressional candidate Marsha Blackburn for her disapproval of same-sex marriage and her votes against equal pay for women.

Swift’s post came just before many states’ voter registration deadlines, and within a day, Vote.org reported more than 105,000 people registered to vote nationwide. The site had 155,000+ unique visitors the following day.

While there’s no way to confirm Swift’s direct impact, some people say it’s likely that her voice influenced many of her 112 million followers, which are mostly young people.

Vote.org says more than 60% of new voter registrations were people 18-29 years old.