Uber Launches 'Women Preferred View' Feature in Saudi Arabia

Women who drive for Uber in Saudi Arabia can now choose to offer rides only to women passengers.

In April 2019, Uber launched “Women Preferred View,” and exclusive feature in Saudi Arabia.

Uber surveyed women drivers in Saudi Arabia about their preferences. 74% of those women said they’d only want to drive women riders.
In June 2018, Saudi Arabia lifted its ban on women drivers. During a Women in the World 2019 panel, women’s rights activist Manal al-Sharif said lifting the ban was “a major key for change” in Saudi Arabia.

She said the new law is a sign of significant cultural change and it’s thanks to many women activists who were imprisoned for speaking out against established policies.

Uber says it doesn’t currently plan to offer the women-focused feature in other markets. But as Saudi Arabia removes some constraints on women, al-Sharif wants us to remember all the women who are still fighting for change.