These women hire grandmas to knit beanies for their knitwear line, because they want retired women to feel valued.
Faustine Badrichani and Margaux Rousseau moved to NYC from France and started the luxury knit brand WOOLN in 2015.
Badrichani stated, “When we arrived in New York, you actually don’t really see, you know, older people on the street. So, we were like, where are they? What are they doing?”
The pair felt senior women should play a bigger role in their new community and decided to employ grandmas to hand-knit their beanies and blankets. WOOLN has 9 grandmothers on staff right now, who have decades of knitting experience. Some have worked for high-end couture brands like Barneys and Henri Bendel. But they’re new to a world where women run the show.
One of the knitters, 62-year-old Hollis Hillhous, stated, “I wish that my whole life I had only worked with women. I mean, I liked my jobs in the past, and I don’t have anything against men. I have a wonderful Mr. Husband. Women globally, I think there’s a certain perception or way that women are perceived or treated. We all know what that perception is. We think similarly or we feel similarly. We have very much the same experiences. So it’s a comfortable situation.”