Yelp.com, known for its effective and entertaining business reviews, just made it easier to support women-owned businesses while doing your research.
Yelp is partnering with Rebecca Minkoff’s Female Founder Collective, a network of women who lead businesses, to launch a new “Women-Owned Business” attribute. The feature has already been rolled out for a handful of women-owned businesses in honor of Women’s History Month, and it can help users see if the spots they’re searching are owned by women.
“Can you imagine a world where you walked by a store and you saw the symbol and you were like, oh, I’m gonna by my muffin and coffee from her,” Minkoff explained. “And if we all started making these choices, then we wouldn’t be paid 80 cents on the dollar.”
Users can find the new attribute under “more business info,” along with other inclusivity specifications like gender-neutral bathrooms and wheelchair accessibility.
More than 11.6 million U.S. businesses are owned by women and a recent study found 79% of American women entrepreneurs report feeling more empowered than they did five years ago.
Qualified businesses can apply to have the new attribute on their Yelp profile and can also request a window decal that states, women-owned business.