Big League Chew Bubble Gum from your childhood is getting a makeover — the bubble gum maker is putting a woman on its packaging for the first time ever.
The news was broken on Twitter by ESPN sports business reporter Darren Rovell. NowThis confirmed the news.
Big League Chew Bubble Gum was founded by Rob “Nellie” Nelson, former pitcher of the Portland Mavericks. Nelson came up with the idea of shredded gum in a pouch. So he bought a gum kit and got to work.
“I just followed the instructions. It was like making brownies,” he stated to CBS this morning.
Since then, it has become one of the most recognizable brands in America. The company has sold more than 800 million pouches. It’s also the #1 selling shredded bubble gum in the world.
Nelson’s then teammate Jim Bouton helped fund the project. The two pitched it to Amurol, a division of Wrigley’s, and the first pouch was sold in 1980. It brought in $18 million in the first year.
Big League Chew Bubble Gum has six different flavors, including original, grape, watermelon, cotton candy, sour apple, and, most recently, blue raspberry.
Until now, Big League Chew Bubble Gum has always featured male players on its pouches.