Bon Jovi and his son have teamed up to launch a rosé company.
“I definitely didn’t always see myself working with my dad,” explained Jesse Bongiovi. “You know, he obviously is a great businessman. He’s been in the forefront of rock ‘n’ roll for 35 years now, you know. And That takes quite a bit of business savvy on itself. But I really wanted to go out and do something that I had thought up myself.”
23-year-old Jesse and his college roommate got the business idea while on a family vacation. It was a joke about rosé being “Hamptons water” that lead them to want to grow an actual business.
“I said, listen Dad, you know, if we’re being serious about this thing how hard do you think it is to start a rosé company? So, I basically spent the next four, five months meeting with everyone I could, meeting with somms and distributors and restaurant owners and store owners. About a year and a half later, we have Hampton Water,” said Bongiovi.
The two developed a label and teamed up with French winemaker Gérard Bertrand. Although Jesse and his partner oversee the day-to-day operations, Jesse says his dad still has a role at the company. A bottle costs $25 and is currently sold in 10 states — and Jesse says the company plans to expand.