This nonprofit is like a real-life Dumbledore’s Army. It’s called the Harry Potter Alliance and it channels the series’ popularity into social good.
“We help people see how what’s happening in those stories related to the real world,” the Alliance’s campaign director Katie Bowers explained. “And we also help people recognize their own heroic narrative and the heroic narrative of their community in being able to change the world.”
The Harry Potter Alliance launched in 2005 when the books were still being released. At the time, fans were still theorizing how the series would pan out.
“Our founder really thought, wouldn’t it be amazing if the amount of energy that is being poured into this story could be directed towards causes that really need a lot of energy around them,” said Bowers. “We’re kind of focused right now on seven magical areas of social justice: climate change, education and libraries, gender, equity, LGBTQIA+ equality, media reform, racial justice, and youth advocacy.”
The organization tries to channel the actual story into the work they do today, like a four-year campaign called Not In Harry’s Name that pushed Warner Bros. to use fair-trade chocolate for all Harry Potter-branded chocolate. They’ve also raised money for charities like Partners in Health.