Mark Cuban invested in a dating app called Hater, for people who hate the same things — and it all started as a joke.
“One of the first comedy sketch ideas that I had was for a dating app that matches people based on the things they hated instead of the things they loved. And that’s how originally Hater was born,” explained the app’s founder Brendan Alper.
After he pitched the idea on “Shark Tank,” Mark Cuban decided to invest $200,000 for a 10% stake in the company — valuing the app at $2 million.
Hater launched in February 2017 and more than a million people have downloaded it around the world since. It lets people swipe through more than 4,000 topics. Based on responses, the algorithm finds your best match. The app is still currently investor funded, but will soon have ads and offer a premium subscription option.
“The viral success, I think, surprised us. You know, we knew that the idea resonated with people but we just got this huge international response that we weren’t really expecting. I guess there’s just a lot of haters out there,” said Alper. “We’re waiting for the first Hater marriage. We have people who have been dating for about a year I’m hoping that they’ll tie the knot.”