Natty Light is giving away $1 million to help pay off student loans. The popular college beer is giving 25 winners $40,000 to go toward paying off their student loans. Beer drinkers need to submit a short video about what made their college experience special, while showcasing a green tab from a can of Natty Light. Instead of running an expensive ad during the Super Bowl, Natty Light ran the ad in only 10 markets.
Over 44 million Americans have approximately $1.5 trillion in student debt. And those numbers aren’t getting smaller anytime soon, since more Americans are going to college than ever before. Considering Americans in their 40s have an average of $33,765 in student loan debt, Natty Light’s $40k donation would be pretty welcomed when it comes to paying for college, even if it’s only for a few people. Student loans are certainly no fun, but it looks like college’s favorite beer is making paying it off easier.