The Super Bowl Halftime Show Is Basically A Giant Ad

Justin Timberlake isn’t getting paid for his halftime performance — and he’s not the only one. Actually, according to Forbes, no one gets paid for perform for the Super Bowl — not even Beyonce. The whole spectacle is basically a free commercial that airs in front of more than 110 million eyes.

But it’s not like the artists get nothing out of it — performing at half time is a great was to promote upcoming tours and music. The NFL also covers all expenses for the performance, including travel, housing and even fees for backup dancers.

This is JT’s 3rd time performing at the Super Bowl. The first time was in 2001, when he performed with NSYNC, and in 2004, when he performed with Janet Jackson. This spectacle caused a lot of controversy when Timberlake ripped off part of Jackson’s costume, exposing her breast. CBS broadcasted the event, and was fined $550,000 by the FCC for the exposed nipple. The fine was eventually overturned.

This year’s halftime performance featured Timberlake sans Jackson, which caused some to question how fair the earlier halftime performance was, considering Jackson suffered more from the incident. Who knows what the next half time performance will feature — probably more big stars and stunts.