Weight Watchers is done being a diet brand — instead, it wants you to feel healthy no matter what you weigh. Weight Watchers says it wants to help 10 million people learn new healthy eating habits by the end of 2020 — and grow its revenue by $2 billion.
The company says it will work towards being a stronger brand and it wants to add and keep more members in its program. It’s also removing artificial ingredients from its Weight Watcher-branded products and offering free membership to teens ages 13-17, to teach them healthy-eating habits at a young age.
Weight Watchers has been on a roll lately — in December, it announced its WW freestyle program, where it introduced more than 200 foods to its zero-points system, and recently it announced a partnership with FreshRealm to launch a meal kit delivery service. It also partnered with DJ Khaled to be its social media ambassador. Weight Watchers also brought Oprah Winfrey on as an investor back in October 2015, which sent shares skyrocketing close to 300%.
Weight Watchers has had a great year so far — the company has seen its shares increase 44% since the beginning of 2018. Maybe this means they’re having a full-blown resurgence.