In This Together: Community-Driven Marketplace Supports Black-Owned Businesses

This Georgia Marketplace Empowers Black-Owned Businesses

An Atlanta woman is using her community-oriented initiative as a resource for  Black-owned businesses and entrepreneurs in need of assistance. 
Dr. Lakeysha Hallmon launched The Village Market in 2016 to uplift and support Black-owned businesses.
“Every quarter in Atlanta we would gather over 3,000 people to shop from at least 100 businesses,” Hallmon explained. “It’s one of the most loving and exhilarating experiences in the community.
 
Despite drastically adjusting its operations because of the pandemic, The Village Market is still impacting  businesses, Hallmon said.
 
“It still looks like community. It looks like community, by way of COVID-19 though. And so I would normally have had tons of in-person mentor meetings, trainings with entrepreneurs. I would normally have probably given out hundreds of hugs by now with the entrepreneurs and talking to them in person and going to support them at other events beyond mine,” Hallmon said. “Yet we are still pushing the envelope. We’re launching and opening our first brick and mortar location in the heart of COVID-19.”

While more economic- and pandemic-related challenges might lie ahead for the Village Market, Hallmon remains optimistic about its future.
 
“What’s going to happen to us in 2021 and 2022, is being able to live those stories of hundred businesses that we’re putting all our support behind,” she said.

Watch the full episode of Made In America here.

For more information about The Village Market click here.