The founder of TOMS is devoting himself to ending gun violence.
A phone call inspired Blake Mycoskie to take action against the growing problem in the U.S.
“On November 8th, my wife called me on my way to work and told me about the Thousand Oaks shooting,” he stated. “And she told me that she was scared and that she was not gonna take our son to school that day because it was close to where the shooting happened.”
TOMS is a shoe company founded in 2006, and for every pair of shoes purchased, they donate a pair to a child in need. But now Mycoskie is evolving TOMS’ giving model. After donating 45 million to organizations addressing gun violence, the company is going on a cross-country tour from Los Angeles to Washington, D.C. to deliver postcards advocating for universal background checks.
More than 700,000 people have written postcards via the TOMS website and the company is hoping to reach one million. They have also commissioned murals all across the country.
“We decided to focus on universal background checks because we knew it was an actionable item that was really no longer political,” Mycoskie said. “905 of Americans are in favor of universal background checks because they know it’ll help make our country safer.”