TOMS is taking a $5 million step to fight gun violence.
“This year alone, we’ve had at least 314 mass shooting incidents. It’s time for all of us to take action.” explained TOMS CEO Blake Mycoskie. “We’re proud to be making the largest corporate contribution towards this issue in the history of the United States, by investing $5 million into local organizations to end gun violence.”
The company has also created technology on TOMS.com that allows Americans to quickly send a postcard to their representative calling for universal background check legislation.
“This takes less than 22 seconds, and it will have impact,” Mycoskie said. “More than 90% of Americans support universal background checks. This is not a matter of Democrat or Republican, this is a matter of life and death.”
TOMS is also using their platform to amplify the urgency of these gun reform measures. The list of organizations they’re supporting that champion this cause includes Cure Violence, the Black & Brown Gun Violence Prevention Consortium, Everytown for Gun Safety, Faith in Action, the Giffords Law Center to Prevent Gun Violence, March For Our Lives, and Moms Demand Action for Gun Sense in America.