Undercover Footage Exposes Cambridge Analytica's Shady Tactics

An undercover investigation by the UK’s Channel 4 News dug into the data firm behind Trump campaign. The British data company was secretly filmed discussing coordination between Trump’s campaign and outside groups — an activity that was “potentially illegal.”

The footage caught Cambridge Analytica CEO Alexander Nix talking about entrapping politicians with bribes and stating “They’re politicians, they’re not technical. They don’t understand how it works. They don’t understand because the candidate is never involved. He’s told when to do by the campaign team.”

During Channel 4’s full investigation, the group also talked about, “Setting up proxy organizations to feed intractable messages onto social media,” “Creating the 'Defeat Crooked Hillary' –style ads," and using self-destructing emails to “leave no trace.”

The firm also gained access to 50 million Facebook users’ data, without their consent, claiming it was collecting it for “academic” purposes.

The UK-based firm has denied breaking U.S. election law that bars coordination between campaigns and foreign groups, but has since suspended Nix pending a full investigation. Nix testified before the House Intelligence Committee in 2017.

After the story first broke, Facebook’s stock lost over $50 billion in value, seeing as there is chance the company was aware for the data collecting, but did nothing to stop it.

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