Ariana Grande is suing Forever 21 for $10 million over an ad campaign featuring a look-alike model.
The lawsuit takes issue with Forever 21 Instagram ads in which the model, sporting a slicked-back high ponytail, is dressed similarly to Grande in the pop stars “7 Rings” music video. It also alleges Forever 21 used images and videos of Grande herself to promote its brand.
“Forever 21’s intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products and was affiliated with Forever 21,” the lawsuit stated.
According to the lawsuit, which was filed on September 2, Grande alerted her lawyers to the images in question in February 2019. She is also suing Forever 21-owned beauty brand Riley Rose.
Forever 21 told NowThis it doesn’t comment on pending litigation, but denied the lawsuit’s allegations. They allegedly agreed to take the images down, but some still remain on the retailer’s social media pages.
In 2018, Forever 21 and Grande allegedly failed to reach a deal on a partnership for a social media brand campaign because the two couldn’t agree on compensation.
Bloomberg reported in August 2019 that Forever 21 is also preparing for a potential bankruptcy filing.