Parents are boycotting “Peter Rabbit” because they say it exploits food allergies. In the film, the character Tom McGregor is allergic to blackberries, and a certain scene shows the fruit used as a weapon when rabbits try to get into his garden. A rabbit slingshots a berry into McGregor’s mouth, then he’s shown trying to use an EpiPen before collapsing.
Hydrogirl71 tweeted, “As a mother of a toddler allergic to several foods, I am disgusted that Sony would make a joke out of flicking an allergen at a food allergic individual. Doing so is felony aggravated assault! What kind of message does that scene send to kids?! #boycottpeterrabbit.”
And it’s not just parents who are pissed — the President of the Asthma & Allergy Foundation of America stated, “Making light of this condition encourages the public not to take the risk of allergic reactions seriously.”
Sony pictures now says it “regrets not being more sensitive” stating, “Our film should not have made light of Peter Rabbit’s arch nemesis, Mr. McGregor, being allergic to blackberries, even in a cartoonish, slapstick way.”
Allergies can be life-threatening and are no joke — especially when it comes to kids. Movies can have their slapstick moments but, when marketed to kids, they should be sensitive to many different ailments like food allergies.