Many retired NHL players are in desperate financial need — and this designer sock company is helping to raise money for them.
Babsocks burst on to the scene three years ago in Toronto. Founders Jake Mednick and Tom McCole started the company with the idea of putting Maple Leafs head coach Mike Babcock on footwear. The pair then launched the Sockey Hall of Fame in September 2018, an initiative with the NHL to support former players.
“I think we can offer fans a new way to celebrate their team where they are,” Mednick said.
15% of the proceeds go to a fund run by the NHL Alumni Association, where the money is then distributed to the players who are struggling financially.
“Not everybody’s Wayne Gretzky. You know, a lot of these guys played in the ‘80s, ‘90s for a couple of seasons and now they don’t see a paycheck at all,” Mednick said. “So we’re happy to contribute to that, and I think probably other leagues, all the big sports leagues in North America, could use something like that.”
The Sockey Hall of Fame will design socks using artist renditions, featuring the faces of the most famous players in NHL history — all for a great cause.