Carl’s Jr. will debut a CBD-infused burger on 4/20—that has 1,120 calories.
Carl’s Jr. is set to become the first major fast food chain to roll out a CBD-infused menu item. The “Rocky Mountain High: CheeseBurger Delight” consists of two beef patties, pickled jalapeños, pepper jack cheese, fries, and CBD-infused “Santa Fe Sauce.” The burger will be available for $4.20 for one day at one location in Denver starting at six am on April 20, 2019.
Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing, said the chain has been working on the CBD burger since January. Carl’s Jr. is reportedly sourcing its hemp-derived CBD oil from Colorado-based hemp extract company Bluebird Botanicals. She also said Carl’s Jr. will be monitoring sales and responses, and if all goes well, the franchise will possibly roll the burger out across the U.S., though doing so might be difficult with varying state regulations.
“If anyone is going to do it, I would want Carl’s Jr. to do it,” she said.
Carl’s Jr. and Hardee’s, its sister company, have 3,800 locations in 44 states across the country and internationally.