Legalization & Addiction

Think BIG Weed Brand Launched By C.J. Wallace, Biggie's Son

Think BIG Weed is focused on creativity, wellness, and social justice.

The weed brand is a California-based cannabis company co-founded by C.J. Wallace, Notorious B.I.G.’s son. Wallace said his father was an inspiration in starting the company.

“I know he would want to go further, you know. He would have definitely been way ahead of this back in 2012, when it was still black market. He would have been out there,” he stated. “And I feel that whenever I’m—whenever I’m working on projects and stuff. I just feel his energy and his spirit all throughout me.”

Think BIG has launched a line of pre-rolled joints called “Frank White,” that Wallace and co-founder/president Willi Mack say is meant to inspire creativity. But the Frank White line goes beyond creativity in helping people who have been harmed by the war on drugs.

“In California, we came out with a very exclusive pre-roll pack with Lowell Farms. And 10% of the proceeds of each pack sold go to the California Prison Arts Project, which helps bring arts into the prisons and once—incarcerated people—when they’re out of prison, that have something that they’ve been working on and can get a job,” said Wallace.

Think Big just launched in April 2019, but Wallace and Mack see room for growth in the still-booming cannabis industry.