NOWTHIS BY THE NUMBERS
NowThis reaches audiences that impact culture at scale:
89m+
Followers
80%
Of all TikTok users every month
74%
Penetration among GenZ and Millennial audiences
8.8x
The amount our audience is more likely to trust NowThis over influencers
NowThis is the home of popular digital original series
case studies
Nowthis x spotify
NowThis and Spotify partnered together to drive awareness of Spotify’s event while creating meaningful connections with Gen Z in highly engaging spaces both IRL and URL.
- Spotify’s event was showcased in our hit original series, Playing Hooky, in order to provide a seamless integration within a recognizable and entertaining content for audiences.
RESULTS
- We disrupted the feed with exceeding benchmarks against previous branded content.
- Achieved diversification of views across all social platforms
1.1M+
TOTAL VIEWS FOR THE PROGRAM
44%
VIEWS ON SNAPCHAT
36%
VIEWS ON META
13%
VIEWS ON TIKTOK
Nowthis x schutz
CLIENT GOAL: DEFINE SCHUTZ AS THE GO-TO BRAND FOR PERSONAL STYLE
Schutz and NowThis partnered to engage Gen Z and Millennial audiences by positioning Schutz as the go-to brand for elevating one’s style. NowThis highlighted Schutz’s NYC roots and trendy designs to as we defined them as ultimate destination to purchase perfect shoes for the holiday season.
SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT
- Schutz was featured in our hit original series, Playing Hooky and Turnstyle, in order to provide a seamless integration within a recognizable and entertaining content reaching a diverse range of audiences.
RESULTS
- We broke through the feed, surpassing benchmarks set by previous branded content.
- Delivered diverse viewership across social platforms, with Meta channels leading the way in performance.
35%
47%
HIGHER ENGAGEMENT RATE ACROSS PLAYING HOOKY THAN NOWTHISS SOCIAL BENCHMARKS
74%
VIEWS ON META
13%
VIEWS ON TIKTOK
13%
VIEWS ON SNAPCHAT
Nowthis x spotify
NowThis and Spotify partnered together to drive awareness of Spotify’s event while creating meaningful connections with Gen Z in highly engaging spaces both IRL and URL.
- Spotify’s event was showcased in our hit original series, Playing Hooky, in order to provide a seamless integration within a recognizable and entertaining content for audiences.
RESULTS
- We disrupted the feed with exceeding benchmarks against previous branded content.
- Achieved diversification of views across all social platforms
Nowthis x schutz
CLIENT GOAL: DEFINE SCHUTZ AS THE GO-TO BRAND FOR PERSONAL STYLE
Schutz and NowThis partnered to engage Gen Z and Millennial audiences by positioning Schutz as the go-to brand for elevating one’s style. NowThis highlighted Schutz’s NYC roots and trendy designs to as we defined them as ultimate destination to purchase perfect shoes for the holiday season.
SOLUTION: CUSTOM INTEGRATION IN EDITORIAL CONTENT
- Schutz was featured in our hit original series, Playing Hooky and Turnstyle, in order to provide a seamless integration within a recognizable and entertaining content reaching a diverse range of audiences.
RESULTS
- We broke through the feed, surpassing benchmarks set by previous branded content.
- Delivered diverse viewership across social platforms, with Meta channels leading the way in performance
35%
47%
74%
VIEWS ON META
13%
VIEWS ON TIKTOK
13%
VIEWS ON SNAPCHAT
2.1M+
Advertising Partners
